NOTCH

About Notch: Notch creates innovative and high-tech hiking gear for modern adventurers. Founded by outdoor enthusiasts and tech experts, we design stylish, durable, and sustainable products that enhance every hike. Whether you're an experienced explorer or a weekend hiker, Notch equips you with the best gear to conquer any trail. Join us and experience the future of outdoor adventure.

The logo representing NOTCH is a mountain range up in the clouds, encouraging everyone that the sky's the limit. The cloud itself is the shape of a footprint which symbolizes the clean carbon footorint of the brand, and the fact that it is a hiking gear brand afterall.

The wordmark is a simple and modern design. Symbolizing a new and redesigned approach to traditional hiking gear. It is clean and timeless, like the mission of the brand.